#05 How do you measure “Green”?


So many products and companies these days play the green card. Unfortunately, the words “green” or “environmentally friendly”, like the words “natural” and “organic” have no definitions

, making them available to shrewd salesmen everywhere. So what exactly we mean when we say clay brick is a “green” construction material.

Many thanks to Peter and Howard for all their hard work is providing technical information as well as fact checking on this detailed article!

This media sheet appeared in the Sustainable Infrastructure Handbook, together with the advertisement designed by Build Aid.


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